In our daily tasks, personal or work related, we usually face a situation that we have a variety of alternatives and there is a need for a decision process to pick one of them and to decide what will be the best to choose with a certain level of confidence.
These decisions can range from changing your job, selecting a candidate for a job vacancy, choosing the right software development life cycle, buy vs build decision or others. The common between all of them that they are decisions and they need a decision process.
In this article, we will discuss the process of trade-off analysis, and an example of different alternatives we need to select one of them.
The trade-off is a situation that involves losing one quality, aspect or amount of something in return for gaining another quality, aspect or amount.
The process
Figure 1 – Trade-off analysis Process
The image above illustrates the process can be used during tradeoff analysis, The following sections will describe each step of them with considering the problem scenario below. I am using here a simple tradeoff problem which anyone can easily understand and relate.
The problem scenario
Consider that you would like to buy a new personal car and you have different alternatives and it is hard to decide which one is the best one for you.
Understand the context
It is obvious that you are in a situation of uncertainty, maybe you have a new project and do not know what is the best process to choose, or you are in a situation of having different COTs products and you need to choose which one you would like to use. More and more situations like this, which we are so doubtful and do not know what will be the best choice for this situation.
In this case, you need to understand what are the motives, drivers, objectives, requirements which led to having more than alternatives. Why did you consider these choices and not another one?
Who are the stakeholders for taking this decision, do they have any consideration or recommendations? Are they biased for something, for example, known technology, vendor, or process?
Do we have another internal or external factors, for example, resources, suppliers, environmental, legislative …etc that may affect the decision?
You can use any brainstorming tool to set all the thoughts and your research results and make them clearly visible to you or the team involved in making this decision.
In our scenario, you may have some requirements for the required car, for example, you need to be a luxury car or maybe a sports car. You may have some performance recommendations or preferences, for example, the existence of cheap spare parts, number of warranty years.
You can you have different stakeholders as well, like you and your family or you may want to choose the car for business purpose.
Define the alternatives
After analyzing and understanding the context, you will have some options, alternatives, or choices to choose from. Write them down, make sure that these are the complete choices you have, do not jump to conclusion and neglect any of them, let the numbers decide.
At the car trade-off scenario, you may already have visited a lot of car dealers, and read about different cars model you want to have one of them and read their reviews. You may also already used one of the car models and you want an upgrade your current car with a newer model.
We can select now Mercedes, BMW, and Audi as our alternatives. This is just an example to just illustrate the process.
Define the criteria
At this step, after you understand the context and define your requirements and the different alternatives you have, it is the time to define how you choose between them. This can be simply done by putting a list of the features you want which derived from the requirements you have. You can group them for better management and make weights for these groups to know which are important than others.
For our scenario here, we can have many criteria, for example, horsepower, tank capacity, fuel consumption, warranty years, and a lot more.
When you think about all the criteria you may find some of them are related together somehow, for example, fuel consumption and tank capacity can be grouped together. Moreover, horsepower and engine capacity can be grouped together.
Set the criteria weights
This is one of the most important steps, the weights can change the decision completely. So, you have to be careful about setting these weights. If you are evaluating a solution or an implementation methodology, you may consider the early business value more than complexity for example, in this case, you may give the business value criteria a higher weight.
At our car trade-off scenario, the engine power can be more important than the interior design. And we may consider the accessories criteria more important than the total cost criteria.
The list below is a sample of criteria I made for the car trade-off analysis, as you notice I made some sub-criteria and called them metrics and grouped them together to relate to main criteria and assigned a weight for each one of the criteria. You may have another opinion, the important is that the total summation of these weights should be equal to 100%.
Criteria | Metrics | Weight |
Engine
|
Origin Made |
20%
|
Volume level | ||
Capacity | ||
Acceleration | ||
Horsepower | ||
Total | ||
Warranty | Number of years | 5% |
Total | ||
Interior
|
Quality |
10%
|
Noise cancellation | ||
Leather Seats | ||
Total | ||
Accessories
|
Cruise controller |
15%
|
Navigation | ||
Parking sensors | ||
Others | ||
Total | ||
Automatic gears | 20% | |
Total | ||
Shape
|
New shape |
5%
|
Design | ||
Total | ||
Price
|
Total cost |
15%
|
Installment monthly cost | ||
Maintenance Services | ||
The total cost of installment | ||
Total | ||
Tank
|
Capacity |
5%
|
Fuel Consumption | ||
Total | ||
Supplier
|
Quality |
5%
|
Customer satisfaction | ||
Distribution | ||
Total | ||
Final Total | 100% |
Table 1 – Criteria
Set the scores
After adding the weights for each criterion, you need to link the value of the metric to its criteria, how this metric is valued to another metric as well.
In the Car trade-off analysis, we need to distribute the value of 100 to all metrics inside each criterion, for example, the table below, for Engine criteria the volume level of the engine is the most valued metrics, I gave it 30, then I looked for next valued metric for me and so forth.
Criteria | Metrics | Weight | Max Value |
Engine
|
Origin Made |
20%
|
10 |
Volume level | 30 | ||
Capacity | 20 | ||
Acceleration | 20 | ||
Horsepower | 20 | ||
Total | |||
Warranty | Number of years | 5% | 100 |
Total | |||
Interior
|
Quality |
10%
|
50 |
Noise cancellation | 40 | ||
Leather Seats | 10 | ||
Total | |||
Accessories
|
Cruise controller |
15%
|
15 |
Navigation | 10 | ||
Parking sensors | 15 | ||
Others | 60 | ||
Total | |||
Automatic gears | 20% | 100 | |
Total | |||
Shape
|
New shape |
5%
|
60 |
Design | 40 | ||
Total | |||
Price
|
Total cost |
15%
|
50 |
Installment monthly cost | 20 | ||
Maintenance Services | 20 | ||
Total cost with installment | 10 | ||
Total | |||
Tank
|
Capacity |
5%
|
20 |
Fuel Consumption | 80 | ||
Total | |||
Supplier
|
Quality |
5%
|
30 |
Customer satisfaction | 50 | ||
Distribution | 20 | ||
Total | |||
Final Total | 100% |
Table 2 – The metrics values
You may need to reanalyze your distribution after assigning all values to make sure that these are the correct values. The values are considered the maximum value you can give for each alternative. For example, you may like USA engines, then German engines, then Japanese. So, if one of the alternatives satisfied your engine preference you should give it the maximum value, if not you can give it a value between zero and the maximum value of the metric. At the complete table below, I assigned some random values just for illustration and they are not real.
Criteria | Metrics | Weight | Max Value | Mercedes | BMW | Audi |
Engine
|
Origin Made |
20%
|
10 | 10 | 10 | 5 |
Volume level | 30 | 20 | 25 | 25 | ||
Capacity | 20 | 20 | 20 | 20 | ||
Acceleration | 20 | 15 | 15 | 20 | ||
Horsepower | 20 | 15 | 10 | 15 | ||
Total | 16 | 16 | 17 | |||
Warranty | Number of years | 5% | 100 | 100 | 90 | 100 |
Total | 5 | 4.5 | 5 | |||
Interior
|
Quality |
10%
|
50 | 50 | 50 | 50 |
Noise cancellation | 40 | 30 | 25 | 35 | ||
Leather Seats | 10 | 10 | 10 | 10 | ||
Total | 9 | 8.5 | 9.5 | |||
Accessories
|
Cruise controller |
15%
|
15 | 15 | 15 | 15 |
Navigation | 10 | 10 | 10 | 5 | ||
Parking sensors | 15 | 15 | 15 | 15 | ||
Others | 60 | 40 | 45 | 40 | ||
Total | 12 | 12.75 | 11.25 | |||
Automatic gears | 20% | 100 | 90 | 80 | 100 | |
Total | 18 | 16 | 20 | |||
Shape
|
New shape |
5%
|
60 | 50 | 40 | 40 |
Design | 40 | 40 | 35 | 30 | ||
Total | 4.5 | 3.75 | 3.5 | |||
Price
|
Total cost |
15%
|
50 | 30 | 40 | 30 |
Installment monthly cost | 20 | 10 | 15 | 5 | ||
Maintenance Services | 20 | 10 | 15 | 15 | ||
Total cost with installment | 10 | 5 | 10 | 5 | ||
Total | 8.25 | 12 | 8.25 | |||
Tank
|
Capacity |
5%
|
20 | 20 | 20 | 15 |
Fuel Consumption | 80 | 80 | 70 | 75 | ||
Total | 5 | 4.5 | 4.5 | |||
Supplier
|
Quality |
5%
|
30 | 30 | 30 | 20 |
Customer satisfaction | 50 | 40 | 50 | 40 | ||
Distribution | 20 | 20 | 20 | 10 | ||
Total | 4.5 | 5 | 3.5 | |||
Final Total | 100% | 82.25 | 83 | 82.5 |
Table 3 – The value assignment to alternatives
As we have noticed, that you can put some values based on some facts and some research you have made or your own experiences and preferences. As you can see, that each criterion for the alternatives has a total value, which is the total of metrics scores * criteria weight
Analyze the results and take the decision
After the completion of the trade-off matrix, you can go back and start again the modification of anything, like the criteria itself, the metrics, the assigned weight.
You can also ask your colleagues to put their scores and calculate the mean value of the total scores so you can achieve a better decision.
Figure 2 – The final output chart
Finally, the maximum score should be your choice. While what if you have very close scores like our example here. You may need to go back and do some more analysis and research, did you cover all criteria, did you assign the correct weights. If everything is correct and complete, then any choice should be good for you.
Note: All scores are just for example illustrations and all of them are not related to any real case.
Here is the link for the trade-off matrix so you can better have clear insights about the calculations and use the template for other trade-off analysis.

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Very nice explanation… Just one question: what do you need the max value for? Would it make sense to normalize your scores by the max value? Thanks a lot!
Glad that you liked it. Because you have more than one metric inside each criterion, so you need to have a max value for each one to be a weighted score. So, in the end, you will have Origin Made in the Engine is actual 10% of the 20% of the 100 which is 2. It is a tool at the end, the important is to not be biased ☺️
Good detailed article. But, I think it tends to over-examine things, almost getting into ‘analysis paralysis’. Everyone needs to make trade offs; and particularly in business, trade off decisions can hit your bottom line. I think the 4-axes way of thinking at https://www.polydojo.com/@blog6/kb/page/5ab0db51b930c50004abfb49/18-03-21-BizOps-Making-Operational-Trade-Offs may make the decision process faster, while making it easy to abide by your business values.
Thank you for your comments Daniel and the information
Choosing a perfect car is really very tough task. There are different types of cars and their car parts. One should carefully find out that which car would suit best for their family and then they would enjoy each and every trip in their family car.
Yes, it is 🙂
Thank you for the comment
Thank you Mr Mohamed. Great article and very well explained. You made the whole idea crystal clear especially when using the car trade-off scenario that everyone can easily understand. Keep up the good work. 😊
Thank you Suzanne, highly appreciated 🙂