If you reached this article, then you have already heard about the metaverse in some way and how most organizations from government to private enterprises are embedding the metaverse capabilities in their strategy and announced their intention to adopt the metaverse in their business.
Although there is no widely accepted definition of what is the metaverse, in this article, I will not go through the definitions and what is the metaverse, and what are the building blocks for it. I would assume that you have explored what it means and what are the enabling technologies for that. If you are searching for the use cases, I assume that you have that foundational knowledge of what the metaverse is about and what is not about.
The best way to understand the use cases is by grouping them in affinity clusters. Affinity Clustering is a method to organize items into logical groups. The items will be the use cases and the groups will contain vertical groups according to the industries and horizontal logical groups according to the purpose of the use case usage, they are mainly answering why as an individual or as a business I join or immerse myself into the metaverse.
To come up with the below groups, we need to get out of the virtual image, AR/VR/MR, and back to basics. We agree that the metaverse is kind of a place regardless of the combination of the physical and virtual worlds. It is a place at the end, like any place on earth. You can imagine it as a room, building, city, country, or whole planet. If you agree, let us continue.
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