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Rejection Thearpy

I watched one of the Ted talks which I liked very much and I wanted to share with you. Whatever your age, your social status or your education level, I think most of us are facing different ways of rejection across their entire day.

I think this experiment may help you to heal and overcome rejection and may change your life like it did for Jia Jiang


Quality Function Deployment


Quality Function Deployment was developed by Yoji Akao in Japan in 1966. By 1972 the power of the approach had been well demonstrated at the Mitsubishi Heavy Industries Kobe Shipyard [1]and in 1978 the first book on the subject was published in Japanese and then later translated into English in 1994. [2]

The QFD methodology can be used for both tangible products and non-tangible services, including manufactured goods, service industry, software products, IT projects, business process development, government, healthcare, environmental initiatives, and many other applications.

What is Quality Function Deployment QFD


Quality function deployment (QFD) is a “method to transform user demands into design quality, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process.” as described by Dr. Yoji Akao, who originally developed QFD

Moreover, Quality Function Deployment is a systematic approach to design based on a close awareness of customer desires, coupled with the integration of corporate functional groups. It consists in translating customer desires (for example, the ease of writing for a pen) into design characteristics (pen ink viscosity, pressure on ball-point) for each stage of the product development.  [1] [2]


There are 3 main goals in implementing QFD [1]:

  1. Prioritize spoken and unspoken customer wants and needs.
  2. Translate these needs into technical characteristics and specifications.
  3. Build and deliver a quality product or service by focusing everybody toward customer

Usage of QFD

Since its introduction, Quality Function Deployment has helped to transform the way many companies:

  • Plan new products
  • Design product requirements
  • Determine process characteristics
  • Control the manufacturing process
  • Document already existing product specifications
  • Reduce time to market
  • Reduce product development time by 50%

The Quality Function Deployment Process

  • Identify the Customers
  • Determine Customer Requirements/Constraints
  • Prioritize each requirement
  • Competitive Benchmarking
  • Translate Customer Requirements into Measurable Engineering specifications
  • Set Target values for each Engineering Specification

QFD uses some principles from Concurrent Engineering in that cross-functional teams are involved in all phases of product development.  Each of the four phases in a QFD process uses a matrix to translate customer requirements from initial planning stages through production control.

Each phase, or matrix, represents a specific aspect of the product’s requirements. Relationships between elements are evaluated for each phase.  Only the most important aspects of each phase are deployed into the next matrix [1].

  • Phase 1, Product Planning: mainly it is building the House of Quality. Initiated by the marketing Phase 1 is also called The House of Quality. Many organizations only get through this phase of a QFD process. Phase 1 documents customer requirements, warranty data, competitive opportunities, product measurements, competing for product measures, and the technical ability of the organization to meet each customer requirement. Getting good data from the customer in Phase 1 is critical to the success of the entire QFD process.
  • Phase 2, Product Design: This phase 2 is initiated by the engineering department. Product design requires creativity and innovative team ideas. Product concepts (goals and objectives) are created during this phase and part specifications are documented. Parts that are determined to be most important to meeting customer needs are then deployed into process planning, or the next Phase 3.
  • Phase 3, Process Planning: Process planning comes next and is owned by manufacturing engineering. During process planning, manufacturing processes are flowcharts and process parameters (or target values) are documented.
  • Phase 4, Process Control: And finally, in production planning, performance indicators are created to monitor the production process, maintenance schedules, and skills training for operators. Also, in this phase decisions are made as to which process poses the most risk and controls are put in place to prevent   The quality assurance department in concert with manufacturing leads Phase 4.


Figure illustrates QFD phases

QFD Tools

The House of Quality

House of Quality is a diagram [3], resembling a house, used for defining the relationship between customer desires and the firm/product capabilities. It is a part of the Quality Function Deployment (QFD) and it utilizes a planning matrix to relate what the customer wants to how a firm (that produces the products) is going to meet those wants.

House of Quality appeared in 1972 in the design of an oil tanker by Mitsubishi Heavy Industries. Akao has reiterated numerous times that a House of Quality is not QFD, it is just an example of one tool.


Figure illustrates house of quality matrix

Decision-matrix method

Invented by Stuart Pugh the decision-matrix method [4], also Pugh method, Pugh Concept Selection is a quantitative technique used to rank the multi-dimensional options of an option set. It is frequently used in engineering for making design decisions but can also be used to rank investment options, vendor options, product options or any other set of multidimensional entities.


Figure illustrates Decision matrix

Modular Function Deployment

Modular Function Deployment [5]uses QFD to establish customer requirements and to identify important design requirements with a special emphasis on modularity.

Example of QFD using house of quality

This particular QFD example was created for an imaginary Chocolate Chip Cookie Manufacturer (a.k.a. a “Bakery”). The example maps customer requirements to parts/materials to be purchased in order to meet and/or exceed the customer expectations. (The prioritization comes into play when assuming the limited availability of funds for making purchases.) [6]

The example can be accessible using URL: http://www.qfdonline.com/qfd-tutorials/house-of-quality-qfd-example/

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Findings of the example:

  • The QFD ends with HOQ #3. This is due primarily to the fact that all of its parts/materials are purchased rather than manufactured. Had a different product been chosen, a 4th HOQ could have been added that mapped parts/materials attribute to processes and/or initiatives for manufacturing the parts that met those specifications.
  • The “Weight” requirement (column #4) in HOQ #1 may not be a valuable requirement. You can tell that this requirement is suspect by the fact that its “Max Relationship Value in Column” is only 1. (Note: the template auto-highlights warning values).
  • The “Weight” requirement (row #4) in HOQ #2 is not being addressed. Similarly, “Tensile Ultimate Strength” (Row #3) and “Size (diameter)” (Row #5) are not being substantially addressed. (Note their “Max Relationship Value in Row” values).
  • HOQ #3 has examples of both of the issues listed in #1 & 2 above.



[1] Sullivan, 1986.

[2] Mizuno and Akao, 1994.

[3] I. R. Institute, “Quality Function Deployment,” Creative Industries Research Institute.

[4] Wikipedia, “Quality function deployment,” Wikipedia, [Online]. Available: http://en.wikipedia.org/wiki/Quality_function_deployment. [Accessed 7 1 2012].

[5] Wikipedia, “House of Quality,” Wikipedia, [Online]. Available: http://en.wikipedia.org/wiki/House_of_Quality. [Accessed 1 7 2012].

[6] Wikipedia, “Decision matrix method,” Wikipedia, [Online]. Available: http://en.wikipedia.org/wiki/Decision-matrix_method. [Accessed 1 7 2012].

[7] Wikipedia, “Modular Function Deployment,” Wikipedia, [Online]. Available: http://en.wikipedia.org/wiki/Modular_Function_Deployment. [Accessed 1 7 2012].

[8] Q. Online, “House of Quality (QFD) Example,” QFD Online, [Online]. Available: http://www.qfdonline.com/qfd-tutorials/house-of-quality-qfd-example/. [Accessed 4 7 2012].


Countries and Industries array

Many of software developers actually need some standard ready made lists to be used in their applications, some of these lists are Industries and countries.

I added here an array list of standard industries categories and an array list of countries names.

I hope this will help 🙂


[“Agriculture, forestry and fishing”, “Mining and quarrying”, “Manufacturing”, “Electricity, gas, steam and air conditioning supply”, “Water supply; sewerage, waste management and remediation activities”, “Construction”, “Wholesale and retail trade; repair of motor vehicles and motorcycles”, “Transportation and storage”, “Accommodation and food service activities”, “Information and communication”, “Financial and insurance activities”, “Real estate activities”, “Professional, scientific and technical activities”, “Administrative and support service activities”, “Public administration and defence; compulsory social security”, “Education”, “Human health and social work activities”, “Arts, entertainment and recreation”, “Other service activities”, “Activities of households as employers; undifferentiated goods- and services-producing activities of households for own use”, “Activities of extraterritorial organizations and bodies”]


[“Afghanistan”,”Albania”,”Algeria”, “American Samoa”, “Andorra”, “Angola”, “Anguilla”, “Antarctica”, “Antigua and Barbuda”, “Argentina”, “Armenia”, “Aruba”, “Australia”, “Austria”, “Azerbaijan”, “Bahamas”, “Bahrain”, “Bangladesh”, “Barbados”, “Belarus”, “Belgium”, “Belize”, “Benin”, “Bermuda”, “Bhutan”, “Bolivia”, “Bosnia and Herzegovina”, “Botswana”, “Bouvet Island”, “Brazil”, “British Antarctic Territory”, “British Indian Ocean Territory”, “British Virgin Islands”, “Brunei”, “Bulgaria”, “Burkina Faso”, “Burundi”, “Cambodia”, “Cameroon”,  “Canada”, “Canton and Enderbury Islands”, “Cape Verde”, “Cayman Islands”, “Central African Republic”, “Chad”, “Chile”, “China”, “Christmas Island”, “Cocos (Keeling) Islands”, “Colombia”, “Comoros”, “Congo – Brazzaville”, “Congo – Kinshasa”, “Cook Islands”, “Costa Rica”, “Croatia”, “Cuba”, “Cyprus”, “Czech Republic”, “Côte d’Ivoire”, “Denmark”, “Djibouti”, “Dominica”, “Dominican Republic”, “Dronning Maud Land”, “East Germany”, “Ecuador”, “Egypt”, “El Salvador”, “Equatorial Guinea”, “Eritrea”, “Estonia”, “Ethiopia”, “Falkland Islands”, “Faroe Islands”, “Fiji”, “Finland”, “France”, “French Guiana”, “French Polynesia”, “French Southern Territories”, “French Southern and Antarctic Territories”, “Gabon”, “Gambia”, “Georgia”, “Germany”, “Ghana”, “Gibraltar”, “Greece”, “Greenland”, “Grenada”, “Guadeloupe”, “Guam”, “Guatemala”, “Guernsey”, “Guinea”, “Guinea-Bissau”, “Guyana”, “Haiti”, “Heard Island and McDonald Islands”, “Honduras”, “Hong Kong SAR China”, “Hungary”, “Iceland”, “India”, “Indonesia”, “Iran”, “Iraq”, “Ireland”, “Isle of Man”, “Israel”, “Italy”, “Jamaica”, “Japan”, “Jersey”, “Johnston Island”, “Jordan”, “Kazakhstan”, “Kenya”, “Kiribati”, “Kuwait”, “Kyrgyzstan”, “Laos”, “Latvia”, “Lebanon”, “Lesotho”, “Liberia”, “Libya”, “Liechtenstein”, “Lithuania”, “Luxembourg”, “Macau SAR China”, “Macedonia”, “Madagascar”, “Malawi”, “Malaysia”, “Maldives”, “Mali”, “Malta”, “Marshall Islands”, “Martinique”, “Mauritania”, “Mauritius”, “Mayotte”, “Metropolitan France”, “Mexico”, “Micronesia”, “Midway Islands”, “Moldova”, “Monaco”, “Mongolia”, “Montenegro”, “Montserrat”, “Morocco”, “Mozambique”, “Myanmar (Burma)”, “Namibia”, “Nauru”, “Nepal”, “Netherlands”, “Netherlands Antilles”, “Neutral Zone”, “New Caledonia”, “New Zealand”, “Nicaragua”, “Niger”, “Nigeria”, “Niue”, “Norfolk Island”, “North Korea”, “North Vietnam”, “Northern Mariana Islands”, “Norway”, “Oman”, “Pacific Islands Trust Territory”, “Pakistan”, “Palau”, “Palestine”, “Panama”, “Panama Canal Zone”, “Papua New Guinea”, “Paraguay”, “People’s Democratic Republic of Yemen”, “Peru”, “Philippines”, “Pitcairn Islands”, “Poland”, “Portugal”, “Puerto Rico”, “Qatar”, “Romania”, “Russia”, “Rwanda”, “Réunion”, “Saint Barthélemy”, “Saint Helena”, “Saint Kitts and Nevis”, “Saint Lucia”, “Saint Martin”, “Saint Pierre and Miquelon”, “Saint Vincent and the Grenadines”, “Samoa”, “San Marino”, “Saudi Arabia”, “Senegal”, “Serbia”, “Serbia and Montenegro”, “Seychelles”, “Sierra Leone”, “Singapore”, “Slovakia”, “Slovenia”, “Solomon Islands”, “Somalia”, “South Africa”, “South Georgia and the South Sandwich Islands”, “South Korea”, “Spain”, “Sri Lanka”, “Sudan”, “Suriname”, “Svalbard and Jan Mayen”, “Swaziland”, “Sweden”, “Switzerland”, “Syria”, “São Tomé and Príncipe”, “Taiwan”, “Tajikistan”, “Tanzania”, “Thailand”, “Timor-Leste”, “Togo”, “Tokelau”, “Tonga”, “Trinidad and Tobago”, “Tunisia”, “Turkey”, “Turkmenistan”, “Turks and Caicos Islands”, “Tuvalu”, “U.S. Minor Outlying Islands”, “U.S. Miscellaneous Pacific Islands”, “U.S. Virgin Islands”, “Uganda”, “Ukraine”, “Union of Soviet Socialist Republics”, “United Arab Emirates”, “United Kingdom”, “United States”, “Unknown or Invalid Region”, “Uruguay”, “Uzbekistan”, “Vanuatu”, “Vatican City”, “Venezuela”, “Vietnam”, “Wake Island”, “Wallis and Futuna”, “Western Sahara”, “Yemen”, “Zambia”, “Zimbabwe”, “Åland Islands”]


Countries list

Industries list

What Every Junior Rails Developer Should Know

Good Summary of Rails Developer capabilities

Rails Mama

Not long ago, I shared a link to an outstanding video called What Every Junior Developer Should Know.

That talk was geared toward Front End Developers, but most of the content overlapped with the subjects that Back End Developers should know.

I happened to come across a diagram that my instructor from The Iron Yard shared on the first day of class.

When I first saw it, I was familiar with only about half of the terms on the diagram, but coming back to it after 6 months as a Junior Developer, I feel that it is a great summary of the tools and topics that I use every day.

As one reader pointed out, although the diagram says “Ruby on Rails Competencies”, it is actually a diagram of the skills required to become a Full Stack Developer. Many Ruby on Rails developer roles will never touch some of…

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Most used rails commands with database

This is a new post for ruby on rails developers, it is about most used databases commands you will need during development and testing

  • rake db:migrate runs (pending) migrations that have not run yet.
  • rake db:create creates the database
  • rake db:drop deletes the database
  • rake db:seed loads the seed data from db/seeds.rb
  • rake db:schema:load creates tables and columns within the (existing) database following schema.rb
  • rake db:setup does db:create, db:schema:load, db:seed
  • rake db:reset drops and recreates the database from db/schema.rb for the current environment and loads the seeds
  • rake db:test:prepare prepares the testing database to match development database, the data is empty
  • rake db:seed RAILS_ENV=test loads seed data from db/seed.rb into testing environment

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